Wil's journey in the FIRE program began when he became a FIRE client himself in 2016.! After training intensely, he went on to win the FIRE Bullhead Fitness Challenge in 2017. After seeing results both physically and mentally, along with a huge increase in his performance, he used his own success as motivation to inspire others with the FIRE program!
Amanda is originally from California and relocated to Wisconsin in 2014. She has been in FIRE since May 2016, starting as a client and becoming an owner in June 2017 and opening Heart of the Valley location December 2017. She is a certified FIRE coach and certified nutritionist who brings personal transformation with her. After working together for awhile Coaches Amanda and Wil got married and now have a beautiful baby girl!
Isaac began his fitness journey as a client here at FIRE! He has grown to love the program and has taken steps to become a FIRE certified coach, where he can help people change their lives for the better. He also enjoys family time with his wife, 2 kids and dog.
Charles "Chuck" Wieman
Chuck began his FIRE experience as a client in the Sheboygan location, introduced to him by his wife at the time. Chuck went on to get FIRE Coaching certified and has since brought lights out sessions to multiple locations including: Sheboygan, Oostburg, Neenah, Seymour, New London and Heart of the Valley! On his off time from coaching Chuck enjoys concerts, tattoos and teaching others about the importance of substance recovery.
Keegan has been serious about fitness for many years and was always looking for something different and challenging. He started his FIRE journey at FFC Neenah during the 14 for $14 promo, and instantly fell in love. Keegan decided to follow his passion and take the leap into changing careers, which led into coaching here at Heart of the Valley FIRE. Aside from FIRE, Keegan enjoys the outdoors, camping, watching Football and playing with his dog "Cash".