Wil barforth

Wil's journey in the FIRE program began when he became a FIRE client himself in 2016.!  After training intensely, he went on to win the FIRE Bullhead Fitness Challenge in 2017.  After seeing results both physically and mentally, along with a huge increase in his performance, he used his own success as motivation to inspire others with the FIRE program!

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Amanda Barforth 

Amanda is originally from California and relocated to Wisconsin in 2014. She has been in FIRE since May 2016, starting as a client and becoming  an owner in June 2017 and opening Heart of the Valley location December 2017. She is a certified FIRE coach and certified nutritionist who brings personal transformation with her. After working together for awhile Coaches Amanda and Wil got married and now have a beautiful baby girl! 


Isaac Santana

Isaac began his fitness journey as a client here at FIRE! He has grown to love the program and has taken steps to become a FIRE certified coach, where he can help people change their lives for the better.  He also enjoys family time with his wife, 2 kids and dog. 

Charles "Chuck" Wieman

Chuck began his FIRE experience as a client in the Sheboygan location, introduced to him by his wife at the time. Chuck went on to get FIRE Coaching certified and has since brought lights out sessions to multiple locations including: Sheboygan, Oostburg, Neenah, Seymour, New London and Heart of the Valley!  On his off time from coaching Chuck enjoys concerts, tattoos and teaching others about the importance of substance recovery.


Ella Lamers

Ella started as client here at Heart of the Valley FIRE on her own fitness journey. After a few years focusing on herself she decided to jump behind the whistle and start heling others focus on them. Aside from FIRE Ella enjoys crossfit and playing with her dogs! 


Brandi Ruedinger
General Fitness Manager

Brandi started at FIRE as a client at the Neenah location along side her husband Larry. She went full force into the program and became an addict of the program quickly. Brandi has also brought her kids along for the fun and makes working out a family experience. Brandi joined HOV FIRE as our general fitness manager in Jan 2022 and has left her mark among clients. Outside of fitness she is an avid dog lover and is always open to meeting canine friends!